AGENDA
IMCC InFocus: Basque Country
10-12 May 2026
Join us in Bilbao for IMCC InFocus 2026, a three-day immersive program celebrating creativity, culture, and connection in Spain’s Basque Country. From private access to the Guggenheim Bilbao and the Museum of Fine Arts to an exclusive experience at the world-renowned Basque Culinary Center, this program offers an inside look at one of Europe’s most inspiring regions.
IMCC InFocus events will be limited to 100 seats and will focus on the immediate area where the congress is held. There will be fewer sessions, an emphasis on visiting museums/cultural spaces, and a behind-the-scenes tour.
Day 1 Sunday
10 May
13:00 - 14:00 Registration
14:00 - 14:10 Welcome & Overview
Congress Chairperson - Javier Martinez, Proasur
14:10 - 15:00 Session TBD
15:00 - 17:00 Bilbao Architecture Walking Tour
17:00 - 18:00 Museum Visit TBD
18:00 – 19:00 Welcome Reception at The Artist Hotel
Day 2 Monday
11 May
9:00 – 9:30 Registration Desk Open
9:30 - 10:15 Kutxa Fundazioa Project Overview
10:15 - 10:45 Networking Break
10:45 - 11:30 Session TBD
11:30 - 12:30 Museum Visit TBD
12:30 – 14:15 Lunch On Your Own
14:15 - 14:30 Arrivals at Guggenheim Bilbao Museum
14:30 - 14:50 Welcome to the Guggenheim Bilbao & Brief Overview
Rogelio Díez, Deputy Director for Maintenance, Guggenheim Bilbao
14:50 - 16:00 The Guggenheim Bilbao Effect - An Insider’s View
Juan Ignacio Vidarte, Deputy Director and Chief Officer for Global Strategies
Andrew Klemmer, Paratus Group
16:00 - 17:00 Behind The Scenes Tours of Guggenheim Bilbao Museum
17:00 – 18:30 Evening Networking Reception at Guggenheim Bilbao Museum
Day 3 Tuesday
12 May
9:00 - 10:00 Travel to San Sebastián
10:00 - 10:30 Welcome & Overview of Chillida Leku
Mikel Chillida, Development Director of Chillida Leku and grandson of Eduardo Chillida
Mireia Massagué, Museum Director of Chillida Leku
10:45 - 12:00 Private Tours at Chillida Leku
11:45 - 12:30 Explore On Your Own
12:30 - 13:00 Travel to Gastronomy Open Ecosystem:
GOe - Basque Culinary Center
13:00 – 13:30 Welcome & Overview GOe-Basque Culinary Center
Asier Alea, Director of Global Development, GOe-Gastronomy Open Ecosystem
13:30 - 14:30 Lunch at Gastronomy Open Ecosystem: GOe - Basque Culinary Center
14:30 - 15:30 Behind the Scenes Tour of GOe - Basque Culinary Center
15:30 - 16:30 Travel to Bilbao
Agenda Subject To Change
Welcome to the Basque Country!
“IMCC is the place to be for museum leaders and design professionals - programs, events, network at its best!”
—Gitte Olsson, Kvorning