2025 IMCC Attendee Guide
Welcome to the 2025 IMCC Attendee Guide. Below you will find links to everything you need to know about the congress, including the agenda, speaker presentations, the attendee list and more.
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AGENDA
DAY 1: Sunday 2 November, 2025
Day 1 Location for General Sessions - The Black Diamond
12:00 - 16:30:
Registration Desk Open at The Black Diamond
13:00- 13:15:
Welcome/Introduction
Presenter: Arne Kvorning, IMCC Copenhagen 2025 Chairperson
13:15 - 13:45:
The Big Picture: Scandinavian and Baltic Region Museum and Heritage Capital Projects Planned for the Next Decade
Presenter: Ann Curtis, MuseumInsider
13:45 - 14:30:
Moving Museums Through Play?
Presenters: Anne Rørbæk Olesen, Project Senior Researcher, National Museum of Denmark, Nanna Holdgaard, Senior Researcher, National Museum of Denmark
14:30 - 15:00:
Networking Break sponsored by Kvorning (SILVER Sponsor)
15:00 - 15:45:
Gods, Giants, Monsters – and People. Displaying mythology and national identity at the Árni Magnússon Institute
Presenters: Craig Mann, Studio MB, Svanhildur Óskarsdóttir, Árni Magnússon Institute for Icelandic Studies, Jim Broughton, Studio MB (Moderator)
15:45 - 16:30:
Breaking the Pattern: New Narratives for Paisley
Presenters: Matt Wilkinson, AL_A, Kristy Devine, Paisley Museum
16:30 -17:15:
Positive Change for People and Planet: How Storytelling is Shaping Visitor Experience at the Natural History Museum Denmark
Presenters: Anne-Marie Hoogerwerf, Natural History Museum Denmark, Anders Drud Jordan, Natural History Museum Denmark, James Dwyer, Lumsden
17:15 - 18:00:
The New National Museum of Art of Catalunya. How to Integrate the Extension of the Museum within an Urban Scale Transformation
Presenters: Guida Ferrari, National Museum of Art of Catalunya (MNAC), Josep Desquens, National Museum of Art of Catalunya (MNAC)
18:00 - 19:30:
Welcome Reception at The National Museum sponsored by Epson (GOLD Sponsor)
DAY 2: Monday 3 November, 2025
Day 2 Location for General Sessions - The Black Diamond
9:00 - 14:30:
Registration Desk Open at The Black Diamond
9:30 – 10:00:
Keynote Address from Kasper Holten of The Royal Theatre
10:00 - 10:45:
Together with Børsen: The storytelling of Børsen; an exhibition of the rebuilding of The Danish Chamber of Commerce
Presenters: Johan Carlsson, JAC studios ApS, Katrine Axlev, Dansk Erhverv
10:45 - 11:15:
Networking Break sponsored by Craft (SILVER Sponsor)
11:15 - 12:00:
Museum of Wielkopolska Uprising in Poznań, Poland
Presenters: Stefan Ogorzałek, Wielkopolska Museum of Independence, Marta Sękulska-Wrońska, WXCA Architectural studio, Radosław Kulupa, Wielkopolska Museum of Independence
12:00 - 13:00:
Networking Lunch at The Black Diamond
13:00 - 14:15:
What Does it Really Mean to be Audacious?
Presenters: David Greenbaum, Gensler, Susanna Sirefman, Dovetail Strategists, Ann Morrow Johnson, Gensler, Gretchen Coss, G&A
14:15 - 16:00:
Copenhagen Architecture Cruise - Boats depart from the Black Diamond at 14:30, 14:40, and 14:50. The cruise concludes at Orientkaj dock near BIG HQ.
16:00 - 16:30:
Arrivals & Welcome to BIG Headquarters
16:30 - 16:45:
Welcome to BIG Headquarters and Building Overview - David Zahle, BIG - Bjarke Ingels Group
16:45 - 17:15:
From a Single Sheet of Paper
Presenter: David Zahle, BIG - Bjarke Ingels Group
17:15 - 18:30:
Networking Reception at BIG HQ
DAY 3: Tuesday 4 November, 2025
Day 3 Location for General Sessions - The Black Diamond
9:00 - 16:30:
Registration Desk Open at The Black Diamond
9:30 - 10:15:
The Use of AI in Exhibition Design: The China Case
Presenters: Stan Boshouwers, Tinker imagineers, Yaping Huang, Guandong Science Center
10:15 - 11:00:
Playing to the Gallery
Presenters: Chiara Barrett, Carmody Groarke, Chantelle Culshaw, Deputy Director of Dulwich Picture Gallery
11:00 - 11:30:
Networking Break
11:30 - 12:15:
Openness and Transparency – Creating the New National Holocaust Museum in Amsterdam Together
Presenters: Barend Verheijen, Studio Louter, Annemiek Gringold, Hollandsche Schouwburg & National Holocaustmuseum, Jeroen Luttikhuis, OPERA Amsterdam , Uri Gilad, Office Winhov
12:15 - 13:00:
Next-Generation Natural History Museums: New Directions for a Changing World
Presenters: Roger Walshe, Cultural Innovations, Kristin Hibbs, Naturhistorisk Museum, Aarhus, Kim Herforth Nielsen, 3XN GXN, Ruiting Zhang, Atelier Brückner
13:00 - 14:30:
Lunch on your own
14:30 - 15:45:
Red Flags
Following our participative session in Edinburgh last year, in our Red Flags session this year on Day 3, we will be exploring challenges broadly focused in three areas – VISION, EXPERIENCE and PEOPLE. Example topics might include:
VISION:
How flexible should a vision be in the construction of new museums?
Should a new museum’s vision be influenced by politics?
EXPERIENCE:
Have you worked on a project with an inexperienced design team?
Do design teams care enough about a museum’s visitor experience?
PEOPLE:
Do museum projects need different skills at different project stages?
What are the advantages of having a superstar architect on your project?
Presenters:
Ann Curtis, MuseumInsider, Rebecca Lim, counterculture, Debra Maplesden, Haley Sharpe, Chris Potts, counterculture
15:45 - 15:50
IMCC 2026 - Where are we headed next?
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ATTENDEE LIST
Interested in connecting with your fellow IMCC attendees?
Download the list for available contact information. We thank you in advance for being respectful when contacting fellow colleagues.
