2019 IMCC Agenda:


8:30AM - 12:30PM Pre-Conference Workshop Workshop: Paths to Successful Projects (Optional; Separate Registration Fee Required)

This workshop will cover the important steps to ensuring building project success. Attendees will learn about developing a vision for a building project, setting roles and responsibility of staff and community, and linking the project to strategic planning. Developing architectural and exhibition designs, defining project components, budgets and business plans will be featured. Right sizing, living through projects and dealing with the realities of post-opening life will be covered. Attendees will be encouraged to engage with the presenters and colleagues on problem solving ideas. 

Gretchen Coss, Gallagher and Associates
David Greenbaum, FAIA LEED AP bd+c, SmithGroup
Martha Morris, Associate Professor Emerita, Museum Studies Program, George Washington University
Daniel Payne, AEA Consulting
Carole Wharton, L. Carole Wharton Consulting

9:00AM 12:00PM Walking Tour of Buda (Optional; Separate Registration Fee Required)

12:00PM - 1:30PM Lunch On Your Own

1:30PM - 2:00PM Welcome & Overview of Budapest

Speaker: Attila Saghi, CTO, Varosliget Ltd.

2:00PM - 3:30 PM The Future of Museums

What inspires us to create new models of museums and visitor experiences? Some say new ideas come
from the consultants, museum directors, curators or inspiration from other building types or life
experiences. This plenary discussion aspires to illuminate alternative sources to help further continued
innovation and discovery to help benefit new museum projects. Hear from a diverse group of experts
about their influencers and sources of inspiration. Join us in a conversation about forward focused
innovation as a muse for creative iteration. Session will include brief thought leader presentations followed by dialogue and discussion at
roundtables. Attendees will have an opportunity to share their ideas and potential paths for the future of museum building projects.

Moderators: David Greenbaum
Martha Morris

Guest speakers:
Javier Jimenez
Lord Cultural Resources

Teng Chamchumrus
An executive officer at a large museum, research and education institution

Tim Ventimiglia
Ralph Appelbaum Associates

Philippa Simpson | Director of Design and Future Plan
V&A South Kensington

Patrick Gallagher
Gallagher and Associates

3:30PM - 4:15PM National Museum Sweden: The Museum in New Light and Colors

How are we able to present 3 times as many objects in the exhibition area? The challenge of showing art in daylight – a mix of natural and artificial light. How the Museum set about creating the best conditions for experience of art that will engage visitors, using the unique asset that the 19th-century building represents. Colors in exhibition area. Wall colors played a central role in the art experience, the new color scheme is inspired by the original colors system. The colors have been updated to better attract the modern visitor. Exhibition design. To create a visual unity. We developed a design program that consists of a single comprehensive kit of parts, or a language of display elements that can be adapted to show works from different artistic periods and deployed throughout the entire building. The program consist of platforms, display cases, partitions, label holders etc. 

How me managed to work close to the conservation team and rethink regarding our light policy. This started a few years before the renovation closed by doing mock ups and holding workshops. 

Speaker: Fredrik Eriksson, Nationalmuseum

4:15PM - 5:00PM Museum Set for the Future: Solid Foundation, Restoration, Cooperation and Organization

The museum went since 2009 through different phases towards a new, up-to-date public institution. The session will discuss various stages in the process including registration and conservation of the collection (2010-2013), mission and strategy determination (2010), reorganisation (2011), development of the network museum (2012-2016), the business plan for long-term financial exploitation (2013-2018), restauration and expansion of the building (2014-2019) and the plan for public approach (2016).

Speaker: Stefan Witteveen, Head of Operations, Deputy Director, Coördinator of Restoration and Expansion

5:00PM - 6:30PM Welcoming Reception at the Ritz Carlton Budapest

6:30PM Evening on Your Own To Explore Budapest

DAY TWO - MONDAY, NOVEMBER 11th (Please Note IMCC Day 2 will be taking place at Liget Budapest)

8:00AM - 9:00AM Breakfast On Your Own (Included in Room Rate at Ritz Carlton Budapest)

9:00AM -9:30AM Bus/Coach Pick-Up at Ritz Carlton Budapest and journey to Museum of Fine Arts

9:30AM - 10:00AM Registration and Arrival/Check-In at Museum of Fine Arts

10:00AM - 11:00AM Liget Preview and Overview 

Speaker: Attila Saghi, CTO, Varosliget Ltd.

11:00AM - 11:30AM Big Picture Thinking about the Museum and Heritage Sector in Europe. Trends!

Overview of over 200 museum and heritage projects scheduled for completion across Europe in the next eight years. Using "big data" visualisations we analyse where they are, how big they are and what kinds of institutions are involved. The range and type of projects are considerable. From smaller, niche museums such as the €3.9 million Sigmund Freud Museum in Vienna and the museum devoted to the band U2 in Dublin, through to the €15 million Museum of the Great Famine in Kiev, and the €30 million Latvian Museum of Contemporary Art, to the mega projects, such as the British Library's £1 billion redevelopment and the €660 million Museum of Natural History in Berlin. We share the strongest trends we see across the most culturally diverse region on the planet.

Speaker: Ann Curtis, MuseumINSIDER

11:30AM - 12:00PM New Trends in Arab Museums

Many Arab countries are moving to build museums in an unprecedented manner, and what will be presented is an attempt to raise points regarding the nature of these trends:
- Museum of Religions (Helwan, Egypt)
It is a joint museum between the Bibliotheca Alexandrina and Cairo Governorate to present religious pluralism in Egypt and coexistence from prehistoric times until now.
- Water Museum (Marrakesh, Morocco)
It is a qualitative museum, although it was established to attract tourism, but its educational and cultural role prevailed.
These are two new models of museums, where there are new trends such as fashion museums and furniture museums, which indicate the growth of museum trends in the Arab world.

Speaker: Khaled Azab, Bibliotheca Alexandrina, President of ICOM Egypt

12:00PM - 1:30PM Roundtable Lunch

Join a table for an informal discussion on one of the following topics: lighting, exhibitions, art object security, AR/VR, sustainability, architecture, museum planning, collections and more to come….

1:30PM - 2:15PM Architecture, Exhibition and Operations in Harmony - Delivering World's Large Museums in Record Time in Kuwait

The Sheikh Abdullah Al Salem Cultural Centre is a collection of 4 museums, on a waterfront site in Kuwait. From a starting point of a single page brief, through definition, development and delivery of architecture and exhibitions to opening of the 23 galleries in 22,000 m2 of exhibition space, took only 5 years. The Cultural Centre is a central part of the Kuwait National Cultural District.
With subjects spanning Natural History, Science, Space and Arabic Islamic Science and supporting art and conference spaces, the museums have become one of the most popular destinations in Kuwait attracting over 400,000 visitors in the first year since opening.

Very close working between the architectural and exhibition teams made this big ambition a successful reality. We will discuss the background, development process and challenges of delivering one of the world’s largest single museum projects. We will address how integrated consideration of subjects, scale, function and operations, through close working of the teams, enabled the successful delivery of an outstanding project in unprecedentedly short timescale and how this approach is a model for any museum project.

Martyn Best, Cultural Innovations
Simon Dennison, SSH Design

2:15PM - 3:00PM Museum of Troy

The archeological site of Troia has been inscribed as a UNESCO World Heritage Site in 1998 because of its outstanding universal value as a site that has witnessed various civilizations for over 4000 years and has been a significant influence on the development of the European civilization, arts and literature over two millennia.

Museum of Troia, located 800 meters from the site, is honoring this heritage and is a medium to tell the rich history of Troia in relation to its natural, cultural, artistic and archeological context. The museum building was acquired as a result of a national architectural design contest held by the Ministry of Culture and Tourism of Turkey in 2011. The construction of the museum started in August 2013. The museum was completed in September 2018 and opened to visitors.

The winning team, Yalin Architectural Design, inspired by the idea of an “excavated artefact”, created a robust cubic form of 32 by 32 meters, wrapped it in a metal (corten) coated shell that rusts in time evoking the connection between past and present. The design conceals all supportive functions underground on one floor. The 2000 sqm exhibition space is located within the cube and divided into four floors and a terrace accessible by ramps.

The visitor descends in the cube along a wide ramp, leaving the Trojan landscape behind, and arrives to an underground band encircling the rust red, earth colored exhibition cube rising through the transparent roof. The exhibition is divided in 4 floors: Troad and its Cultures, Bronze Age Troia, Iliad and the Troad in the Classical Age, History of Archeology at Troia. The exhibition presents several stories along a chronological timeline highlighting technological change, social organization, political and economic relations, urban development, daily life, arts and craftsmanship. The visitor gets the opportunity to explore, read, watch, contemplate and interact with the exhibition at own paste. A special storyline is integrated within the exhibition for younger visitors, evoking their curiosity and facilitating an engagement with the artefacts. 

The history of archeology in Troia has delivered a rich knowledge about the site and the Trojan landscape. The Homeric epic has an immense influence on cultural imagination. The exhibition brings these two forces together to create an understanding of the layers of settlement in Troia and its political and cultural impact in history. The terrace offers a preview of the site of Troia as well as other significant sites in the Troad as mentioned in the Illiad and excavated by archeologists for decades.

Speaker: Omer Selcuk Baz, Yalın Mimarlık / Museum of Troya

3:00PM - 3:30PM There’s more to Cultural Commerce than running a Gift Shop

How museums and the heritage sector can maximise their brand within a commercial context? This will be illustrated with examples of how this sector’s retail and catering offer can extend the visitor’s experience through theatre and storytelling and blurring the line between a main attraction and its commercial offer.

In this frank, engaging and insightful talk, Callum Lumsden, Founder and Creative Director of Lumsden explores the social potential of our cultural venues and how intelligent design can deliver tangible, commercial and community benefits and initiate change in how a city’s population views ‘social spaces’ within museums. Callum intends to persuade us all that there is way more to cultural commerce than ‘exiting through the Gift Shop! Callum will be illustrating his talk with examples of recent developments in cultural commerce, including his recent projects with MoMA (NYC), V&A Dundee and M+ (Hong Kong).

Speaker: Callum Lumsden, Lumsden Design

3:30PM - 4:00PM Transportation/Walk to Hungarian House of Music (Coach Service will be available)

4:00PM - 5:00PM Presentation and Guided Behind the Scenes Tour of Hungarian House of Music

Speakers: Sou Fujimoto, Sou Fujimoto Architects
Attila Saghi, CTO, Varosliget Ltd.

5:00PM - 5:30PM Transportation/Walk to Museum of Fine Arts (Coach Service will be available)

5:30PM - 7:30PM Welcome Presentation and Networking Reception at Museum of Fine Arts

Speaker: Dr. László Baán, Director of Museum of Fine Arts and the National Gallery

6:30PM - 7:30PM Optional visit to the newly opened Rubens Exhibition in the Museum of Fine Arts

7:30PM Return to Ritz Carlton Budapest via Coach Service

7:45PM Evening On Your Own to Explore Budapest

DAY THREE - TUESDAY, NOVEMBER 12th (Please Note IMCC Day 3 will be taking place at Liget Budapest)

8:00AM - 9:00AM Breakfast On Your Own (Included in Room Rate at Ritz Carlton Budapest)

9:00AM -9:30AM Bus/Coach Pick-Up at Ritz Carlton Budapest and journey to Museum of Fine Arts

9:30AM - 10:00AM Arrival and Check-In at Museum of Fine Arts

10:00AM - 10:45AM Rebirth of The Hungarian Museum of Transport

The Hungarian Museum of Science, Technology and Transport as one of the oldest one of its kind in Europe will be renewed following a government decision in December 2017 in Kőbánya, within the framework of an overall rehabilitation of an industrial heritage site. Through the reconstruction of the original building of the museum – originally built according to the architectural design of Ferenc Pfaff in the City Park in 1896 – a contemporary museum is being established under the name of The House of Hungarian Innovations which will provide a place of an interactive exhibition introducing famous Hungarian technical inventions and their effects on our daily lives. At the same time the approximately 120-year-old Museum of Transport will be relocated to and developed at the former Northern Vehicle Repair Site in Kőbánya, on the corner of Hungária körút (boulevard) and Kőbányai út (road), 15 minutes away from the City Centre, on one of the city's largest railway brownbelts.

The buildings of the Vehicle Repair Site operated from the last third of the 19th century until 2009; and several are under national architectural heritage protection. The museum announced an open international tender for the renewal of this site in the second half of 2018 for which several of the worls's most renowned architectural firms sent their tenders. Within the framework of this brown belt project – exemplary from an urbanistic, museological and architectural perspective – exhibition halls, restoration workshops, artifact storages, a documentation center and a new park will come into existence. In connection with the project the planning of a new railway station has also began. The international architectural tenders were assessed by an international jury which also selected the winner. Public announcement of the results is expected at the end of February, so several novelties and completed plans could be presented at the IMCC conference in November.

Speaker: David Vitezy, The Hungarian Museum of Science, Technology and Transport

10:45AM - 11:30AM Renovation of the Largest Space Museum Complex in Russia: Cosmonautics and Aviation Centre

Scheduled to partially open in 2018, the Cosmonautics and Aviation Centre will be the largest space museum complex in Russia. The center is one of the key facilities of the Museum City of VDNH. The total exhibition space will be around 42, 000 square meters and will display around 4, 000 objects. The building complex is intended to accommodate up to 20,000 visitors a day.
The Centre's exposition features more than 120 unique exhibits of aircraft and spacecraft which have never been exhibited in museums before; exhibits of the military-industrial complex enterprises; more than two thousand rare archival documents, photo, and video materials.

Under the unique 42m glass dome of the pavilion, there are game simulators, the Monolith, and Cosmic Sphere exposition modules, which is a unique 5D cinema where one can watch the story of the exploration of the Universe, from the Big Bang theory to the prospects of colonizing Mars.

The presentation will cover a number of aspects of this complex revitalization building project which encompasses aerospace education center and scenography space exhibition. How a classical museum will use scenography and design to tell great stories and science discoveries.

Speaker: Paulina Toumey, ok.project.consulting

11:30AM - 1:00PM Networking Luncheon

1:00PM - 1:45PM Changing the Narrative: Capital Projects as a Catalyst for (re)framing Public History

This session will address museums’ expanding role as agents for social awareness, and how this impacts capital project decision-making from site selection through design and operational planning. In recent years, more and more museums across the globe have acknowledged their institutional responsibility to present previously marginalized historical narratives, to address difficult events of the past, and to work more closely with the communities they serve to present a more pluralist perspective. This can challenge closely-held social conventions, ignite controversy, and realign institutional priorities.

We will use a series of case studies to examine this issue through a number of lenses:

· Establishing aesthetic and historical narratives about African American art legacies at the Studio Museum in Harlem 

· Development of historical and social narratives at the 9/11 Memorial and Museum

· Addressing traumatic national histories at the National Museum of Ireland (civil conflict)

· And building partnerships within and across local communities at the Minnesota Historical Society to re-center the histories of indigenous and immigrant cultures.

Betsy McClelland, The Studio Museum in Harlem
Katie Oman, KO Projects

1:45PM - 2:00PM Transport to National Museum Storage and Restoration Centre via Coach Service

2:00PM - 3:30PM Guided Behind the Scenes Tour of National Museum Storage and Restoration Centre

3:30PM Return to Ritz Carlton Budapest via Coach Service

See you in 2020!

(IMCC official language is English; please note agenda is subject to change)